Ethique Hydrating Handwash Concentrate for Dry Skin - Flourish

Ethique: Our Story and Mission Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012, when she began experimenting with solid shampoo bars. Today, Ethique boasts over 100 products in its range.

Ethique's Products Ethique creates conscious and concentrated haircare, skincare, body care, and more products to make giving up plastic bottles easier. All Ethique products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Additionally, the company's packaging is 100% plastic-free.

Ethique's Mission Ethique is on a mission to revolutionize the cosmetics industry and regenerate our planet through sustainable business practices. Helping to rid the world of single-use plastic bottles is a crucial part of this mission.

Regeneration Efforts As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted, and has planted over 350,000 trees. This is only the beginning of Ethique's regenerative journey.

Compact by Design Ethique has created the Compact by Design initiative to identify products that, while may not look very different, have a more efficient design. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship, leading to significant carbon emission reductions.

The Problem: Plastic Waste Over 40% of plastic comes from product packaging, and 80 billion plastic bottles are disposed of around the world each year from shampoo and conditioner alone. 8 million tons of plastic end up in the ocean every year, and 9 out of 10 fish have ingested microplastics. By 2050, there will be more plastic in the sea than fish. Only 9% of all plastic ever made has been recycled, and the products in them are typically made up of 70-95% water.

The Solution: Concentrates Ethique provides naturally derived and sustainably sourced active ingredients in a compostable cardboard box, and customers add the water. One concentrate saves 23.7 fl oz. of water and 1 plastic bottle from manufacture and disposal into landfill.

Ethique's Achievements Ethique is New Zealand's highest scoring B-Corp, as well as carbon fiber neutral and a living wage employer. To date, the company has saved the planet from over 9 million plastic bottles and converted thousands of fans to plastic-free beauty, making a genuine difference to the amount of plastic waste produced and disposed of each year.

Ethique's New Goal Ethique's new goal is to save 50 million plastic bottles by 2025, and the company is already on track to achieve this. Additionally, 20% of Ethique's profit goes to charities fighting alongside the company to protect the planet.

Join the Revolution Ethique invites everyone to join the revolution and "#giveupthebottle" by choosing the company's sustainable, ethically sourced, and naturally effective products.

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