Ethique Brightening Solid Conditioner Bar for Blonde and Silver Hair

Ethique's Story: A Mission to Revolutionize Cosmetics and Regenerate the Planet

Brianne West, CEO and Founder, started Ethique in her kitchen in 2012, when she began experimenting with solid shampoo bars. Today, Ethique boasts a range of over 100 products, encompassing conscious and concentrated haircare, skincare, body care, and more.

Ethique's Products: Plastic-free, Vegan, and Sustainable Ethique's products are designed to make the switch to sustainable options easier. All of their offerings are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Additionally, their packaging is also 100% plastic-free.

Ethique's Mission: Revolutionizing the Cosmetics Industry Ethique is on a mission to revolutionize the cosmetics industry and regenerate the planet through their business practices. Helping to eliminate single-use plastic bottles is just one part of this ambitious goal.

Ethique's Regeneration Efforts As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world. They have also saved over 3 million gallons of water from being wasted and have planted over 350,000 trees. This is just the beginning of their regeneration efforts.

Compact by Design: Sustainable Product Design Ethique has created the "Compact by Design" initiative to identify products that, while they may not always look very different, have a more efficient design. By removing excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Brightening Conditioner Bar: An Eco-Friendly Solution One example of Ethique's sustainable products is their Brightening Conditioner Bar. This solid purple conditioner bar helps to eliminate brass and bring out the brightness in blonde and silver hair. Formulated with brightening purple pigments, beetroot powder, cocoa butter, and babassu oil, it nourishes and adds lightweight shine.

Sustainable and Ethical Ingredients Ethique's products are formulated using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients, sourced from sustainable producers paid a fair wage.

Plastic-free and Compostable Packaging The Brightening Conditioner Bar comes in recyclable, home-compostable packaging. Customers can simply tear up the box and pop it in their compost bin or bury it in their garden to return nutrients to the soil.

Ethique's Commitment to Sustainability and Regeneration Through their innovative products, ethical sourcing, and regenerative business practices, Ethique is leading the charge in transforming the cosmetics industry and making a positive impact on the planet. Their mission to revolutionize the industry and regenerate the world is only just beginning.

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