Ethique Curl Defining Solid Sulfate-Free Shampoo Bar for Curly Hair

Brianne West, the CEO and Founder, established Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, the brand boasts a diverse range of over 100 products.

Ethique's conscious and concentrated haircare, skincare, and body care products aim to make giving up the bottle a more accessible choice. All Ethique products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Furthermore, the brand's packaging is also 100% plastic-free.

Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through sustainable business practices. Helping to eliminate single-use plastic bottles is a crucial part of this endeavor. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being manufactured or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning of the brand's regenerative efforts.

Ethique's Compact by Design initiative focuses on sustainability, with small changes in product size and weight leading to lower carbon emissions. By removing excess air and water, Ethique products require less packaging and become more efficient to ship. These seemingly minor adjustments accumulate to significant carbon emission reductions at scale.

One of Ethique's standout products is the Curl Defining Shampoo Bar. This bar is formulated to nourish and define curly, coily, and wavy hair, gently cleansing without drying. The bar contains shea butter, betaine (from sugar beets), and cocoa butter, which work together to soften hair and enhance curl definition. Importantly, the Curl Defining Shampoo Bar is free of sulfates, silicones, drying alcohols, and waxes.

Each Curl Defining Shampoo Bar lasts for at least 80 washes, equivalent to three bottles of liquid shampoo, making it an economical and eco-friendly choice. To use, simply stroke the bar down wet hair, and it will lather up beautifully.

The Curl Defining Shampoo Bar's packaging is recyclable and home-compostable, allowing users to easily return the nutrients to the soil. Ethique's commitment to ethical and sustainable ingredients is evident, as the bar is formulated using vegan, cruelty-free, palm oil-free, and paraben-free ingredients, sourced from sustainable producers who are paid a fair wage.

Ethique's dedication to revolutionizing the cosmetics industry and regenerating the planet is evident in every aspect of its business, from its innovative product design to its ethical and sustainable sourcing practices. By empowering consumers to make more eco-friendly choices, Ethique is leading the way towards a greener future.

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