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Ethique's Story: A Journey Towards Sustainability
Brianne West, the CEO and Founder of Ethique, began her eco-friendly venture in her kitchen in 2012, experimenting with solid shampoo bars. Today, Ethique boasts a remarkable range of over 100 conscious and concentrated products, including haircare, skincare, and body care items, all designed to make the transition from plastic bottles easier.
Ethique's Commitment to Sustainability
Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through sustainable business practices. The brand's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free, with 100% plastic-free packaging. This commitment to sustainability has had a significant impact, with Ethique saving over 20 million single-use plastic bottles from being made or disposed of in landfills, and over 3 million gallons of water from being wasted. Moreover, the company has planted more than 350,000 trees, with plans to continue expanding its regenerative efforts.
Compact by Design: Efficiency and Reduced Emissions
Ethique has introduced the "Compact by Design" initiative to identify products that, while may not appear visually different, have a more efficient design. By removing excess air and water, the products require less packaging and become more efficient to ship. These small differences in product size and weight lead to significant carbon emission reductions when scaled.
Ethique's Product Range: Conscious and Concentrated
Ethique's product range is designed to be conscious and concentrated, offering a wide variety of haircare, skincare, and body care items. One example is the Moisturising Body Wash Bar, which combines the sweet orange and vanilla scent with nourishing coconut and olive oils, creating a deliciously creamy and suitable-for-all-skin-types experience.
Shop Ethique's Routine and Favorites
Ethique's online store provides customers with the opportunity to explore the brand's range, including its routines and favorite products. Visitors can easily navigate and discover the products that best suit their needs, all while supporting Ethique's mission to create a more sustainable future.
In conclusion, Ethique's journey from a kitchen-based experiment to a leading sustainable cosmetics brand exemplifies the power of innovation and commitment to environmental regeneration. By offering consciously crafted, concentrated, and plastic-free products, Ethique is actively working to revolutionize the industry and make a positive impact on our planet.
product information:
Attribute | Value | ||||
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is_discontinued_by_manufacturer | No | ||||
item_model_number | SG_B07J2S2GVM_US | ||||
manufacturer | Ethique | ||||
best_sellers_rank | #49,987 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #801 in Bath Soaps | ||||
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