Ethique Discovery Pack for Touchy Scalps - Shampoo & Conditioner

Ethique: A Sustainable Beauty Brand

At the heart of Ethique's story is Brianne West, the CEO and Founder, who started this conscious beauty brand in her kitchen in 2012. Driven by her passion for creating sustainable solutions, Brianne began experimenting with solid shampoo bars, a revolutionary concept at the time. Today, Ethique's product range has expanded to over 100 items, all designed to make giving up plastic bottles a seamless transition.

Ethique's product selection encompasses a wide array of conscious and concentrated haircare, skincare, and body care offerings. Certified vegan, cruelty-free, and palm oil-free, these products are also 100% plastic-free, with packaging that is fully recyclable and home compostable.

Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through ethical business practices. Helping to eliminate single-use plastic bottles is just one facet of this overarching goal. As of 2021, the brand has saved over 20 million plastic bottles from landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees – a testament to their commitment to sustainability.

To further their environmental impact, Ethique has implemented a Compact by Design initiative. This program identifies products that, while maintaining their original appearance, have been redesigned to be more efficient in terms of size and weight. By removing excess air and water, these products require less packaging and are more cost-effective to ship, leading to significant reductions in carbon emissions.

Ethique's product offerings cater to a wide range of needs, from their Discovery Packs that allow customers to sample various products, to their Travel & Trial Kits featuring their best-selling hair care bars in convenient heart shapes. Each mini bar can provide up to ten uses, making them an ideal choice for travel or testing new Ethique products.

Underpinning Ethique's ethos is a dedication to using ethical and sustainable ingredients. The brand's formulations are crafted using vegan, cruelty-free, paraben-free, and renewable materials, all sourced from producers who are paid a fair wage.

By continuously innovating and staying true to their principles, Ethique is leading the charge in transforming the cosmetics industry and paving the way for a more sustainable future. From their humble beginnings in a kitchen to their current status as a global leader in conscious beauty, Ethique's story is one of passion, innovation, and a steadfast commitment to making a positive impact on the world.

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